When a product is created production companies use other media forms in order to engage their target audience. Examples of this include but are not limited to broadcasting media such as television and radio. Broadcast media is the distribution and transmission of any type of product to the public. Advertising a product by T.V and radio is very strategic. Many people across the world own or are able to view a television or hear a radio, if not in their home, then somewhere in public. The product being advertised has the ability to reach a large population. An example of this is when the children's movie "The secret life of pets 2" launched a television commercial with Mcdonalds where the toys inside of the happy meal were the main characters of the film right when the movie was getting ready to be shown in theaters.
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