Roland Barthes Theory of Semiotics
Semiotics is the study of signs and what they communicate. Roland Barthes was a French theorist who basically said that there are different meanings for a code being read. Known for his process called "order of signification" Two of the major ideas used to understand this theory is connotation and denotation. Connotation is the feelings that are evoked from a piece of media being consumed while denotation in the literal meaning for what's being shown for instance a rose. A rose being shown in a film is literally a flower however there can be feeling evoked from roses. A common example of this is roses signifying love. My teammates and I did a semiotic analysis of a film cover. The photo below is an example of a denotative sign used in the movie "Five Feet Apart".

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